AMANDA COWART
Direct Response
Copywriter
Event Communications
event
invitation
Sent to current families and a local audience of alumni and other supporters.
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The annual auction is the largest fundraising event for this organization, raising more than $700,000 in one evening. ​
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The feel for all event-related communications was warm, welcoming, and festive.
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early message
Six weeks before the event, guests were invited to purchase tickets and donate items or experiences.
The event was an "all hands on deck" experience and community members could participate in many ways. Early communications focused on procurement, with subsequent messages inviting folks to purchase tickets and volunteer. ​
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event
reminder
Update with teasers and options sent to auction guests two days before event.
The intention of this email was to generate excitement and set the mood for a great event on Saturday night.
The organization wanted guests to preview auction packages and make plans for what to bid on and how much to spend.
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