Writing Samples

An example of a Direct Mail package to inspire giving to the annual fund. The audience was families, alumni and friends of a progressive, independent school. 

Annual fund appeal

Giving Tuesday is a national day of giving on the Tuesday after Thanksgiving. Here is an email campaign that went to a broad audience of families, alumni and friends of a progressive, independent school. This series of messages raised more than $100,000 for the organization in 24 hours, exceeding expectations. 

E-Appeals

Special events require mountains of work to ensure guests have an incredible experience. Put your guests in the right mindset to support your organization with direct response principles. Invite them to join you in a variety of ways, and set high expectations for their participation. 

Event E-mails

Catalog Descriptions

Newsletters

Newsletters are a wonderful way to connect with your supporters. Offering interesting and useful content on a regular basis helps build trust and engagement, and helps position your organization as the go-to place when your clients need your services. 

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Articles